I have consistently innovated to increase the dissemination of my research through social media using multimedia materials (infographics, video, webinars). Three articles that I was first author of have achieved Altmetric scores of over 2,000, setting records for social media impact in surgery. Specifically, the CovidSurg-1 study achieved an Altmetric score of over 2,900 placing it in the top 1,000 articles ever by Altmetric score at the time of publication.
I have done live broadcast interviews for the BBC, Times Radio, and LBC.
Examples of research I have led receiving prominent coverage by UK media include:
BBC - reducing wound infection.
Mail Online - postoperative deaths.
The Daily Telegraph - safe surgery during COVID-19.
The Economist - impact of COVID-19 lockdowns.
The Guardian - improving the diagnosis of appendicitis.
The Independent - impact of Omicron variant on surgery.
The Sunday Times - post-pandemic surgical backlog.
My research has been covered by by over 1,000 international media outlets in 56+ countries, including prestigious outlets such as Al Jazeera, CNN, Estadao, Frankfurter Allgemeine, Forbes, Le Monde, la Repubblica, The Guardian (Nigeria), The Sydney Morning Herald, and The Times of India.